Fidelity Investments' Nfl Advertising: Is It Worth The Money?

Fidelity Investments, formerly known as Fidelity Management & Research (FMR), is an American multinational financial services corporation. In the past year, the company has spent over $100 million on advertising across digital, print, and national TV platforms, including ABC, YouTube, and Snapchat. In the past 30 days, it has had 1,742 airings, ranking 625th. In 2011, Fidelity Investments and the National Football Foundation (NFF) announced a sponsorship deal, with Fidelity becoming the first presenting sponsor of the NFF National Scholar-Athlete Awards. The company has also sponsored other NFF initiatives, such as the NFF Hall of Fame On-Campus Salute program.

Fidelity Investments' TV Commercials

Fidelity Investments, a leading American multinational financial services corporation, has invested heavily in advertising across various platforms, including national television. In the past year alone, the company spent over $100 million on advertising across digital, print, and TV platforms.

Some notable Fidelity Investments TV spots include:

• 'Third Person Investing'
• 'Smooth Transition'
• 'Abuela'
• 'Ranch'
• 'Wealth Anthem'
• 'Different Ways'
• 'Sam and Also Sam'
• 'Red Carpet'
• 'Ryan Miller's Ugly Shirt'
• 'Nate Jones Narration'
• 'A Mindful Approach To Saving'
• 'Meditation'
• 'The Planning Effect' series, featuring spots such as 'Skiing', 'Next Chapter', 'Adventure', 'Shannon', 'Mina', and 'Rayna'

The company has also partnered with ESPN to produce a series of short television segments about the NFF National Scholar-Athlete Awards, recognising outstanding student athletes with scholarships for their academic success, football performance, and community leadership.

Fidelity Investments' advertising strategy also includes sponsorships and partnerships with organisations like the National Football Foundation to increase brand visibility and reach a wider audience.

National Football Foundation Sponsorship

Fidelity Investments, a leading American multinational financial services corporation, has a history of association with the National Football Foundation (NFF) & College Football Hall of Fame. In 2011, the two organisations announced an expanded initiative to celebrate the scholar-athlete ideal and promote higher education. As part of this partnership, Fidelity became the first presenting sponsor of the NFF National Scholar-Athlete Awards, which recognises outstanding student athletes with scholarships for their post-graduate education.

Fidelity's sponsorship of the NFF went beyond just the awards. They also sponsored the NFF Scholar-Athlete Reception and additional activities associated with the NFF Annual Awards Dinner in New York City. To further promote the achievements of the recipients, Fidelity collaborated with ESPN to produce a series of short television segments about the 2011 NFF National Scholar-Athlete Class. These segments aired on ESPN's College Football Live on Thursdays from September through early December.

The NFF National Scholar-Athlete Awards, launched in 1959, were the first initiative to award post-graduate scholarships to scholar-athletes based on their athletic, academic, and leadership abilities. By becoming the first official sponsor, Fidelity helped raise the visibility of the awards and strengthen relationships with colleges and universities nationwide.

Fidelity Investments, with its strong commitment to supporting higher education institutions, was a natural fit for this partnership. The company, founded in 1946, is one of the largest asset managers in the world, offering a wide range of financial services. With assets under management of over $5.8 trillion as of September 2024, Fidelity operates a brokerage firm, provides investment advice, retirement services, wealth management, and more.

Fidelity's advertising strategy is diverse, including digital, print, and national TV campaigns. They have invested in premium ad units and advertised on various media properties, including Snapchat, YouTube, and ABC. The company has also launched campaigns for new products, such as the Fidelity Youth Mobile App. With a strong marketing presence and a commitment to supporting education, Fidelity's sponsorship of the NFF National Scholar-Athlete Awards was a natural alignment.

Advertising Spend

Fidelity Investments, a leading American multinational financial services corporation, has made significant investments in advertising across various platforms, including digital, print, and national television. In the past year, the company spent over $100 million on advertising, showcasing its commitment to promoting its brand and services.

Fidelity Investments' advertising strategy includes investing in premium ad units and partnering with multiple media formats. The company advertised on over 250 different media properties in the last year, demonstrating its extensive reach. It has also launched campaigns supporting 9 new product lines, including the Fidelity Youth Mobile App, in the past 12 months.

In terms of national television advertising, Fidelity Investments has had a notable presence. In the past 30 days, the company has had 1,742 airings of its TV commercials, earning an airing rank of #625 and a spend ranking of #265 compared to other advertisers. This data indicates that Fidelity Investments is allocating a considerable budget towards television advertising to reach a wide audience.

The company's advertising efforts also extend to social media platforms. Fidelity Investments has a presence on major platforms such as Facebook, Twitter, and YouTube, allowing it to connect with its customers and promote its services through digital channels.

Additionally, Fidelity Investments has demonstrated its commitment to higher education and supporting scholar-athletes by partnering with the National Football Foundation (NFF). As part of this initiative, Fidelity sponsored the NFF National Scholar-Athlete Awards, recognising outstanding student athletes with scholarships for their post-graduate education. This sponsorship showcases Fidelity's alignment with values such as academic success, athletic excellence, and community leadership.

Advertising Profile

Fidelity Investments, formerly known as Fidelity Management & Research (FMR), is an American multinational financial services corporation based in Boston, Massachusetts. It is one of the largest asset managers in the world, with trillions of dollars in assets under management and administration. The company operates a brokerage firm, manages mutual funds, and provides a range of financial services to individuals and institutions.

In terms of advertising, Fidelity Investments has a significant presence across various media formats. In the last year, the company spent over $100 million on advertising in digital, print, and national TV combined. They invest in premium ad units and have advertised on over 250 different media properties, demonstrating a comprehensive and diverse advertising strategy.

Fidelity Investments targets a wide range of audiences through its advertising campaigns. One notable example is its partnership with the National Football Foundation (NFF) in 2011. As the first official sponsor of the NFF National Scholar-Athlete Awards, Fidelity promoted academic success, athletic performance, and community leadership among student athletes. This sponsorship included producing television segments about the NFF National Scholar-Athlete Class, which aired on ESPN's College Football Live.

In addition to national TV campaigns, Fidelity Investments has also advertised on popular digital platforms such as Snapchat and YouTube. They have utilized direct and programmatic ads on websites like Accuweather.com and es-us.noticias.yahoo.com/deportes/. The company also leverages social media platforms, with a presence on Facebook, Twitter, and YouTube, allowing them to connect with a broad and diverse audience.

Fidelity Investments' advertising efforts are supported by a dedicated marketing team. The company has 24 people in marketing roles and an additional 4 at their agencies, working together to create and execute effective advertising campaigns. Their commitment to advertising is evident through their significant spending and presence across multiple media platforms, allowing them to reach a wide audience and promote their financial services effectively.

ESPN TV Segments

In 2011, Fidelity Investments and The National Football Foundation (NFF) announced a new sponsorship agreement. As part of the deal, Fidelity became the first presenting sponsor of the NFF National Scholar-Athlete Awards, which had been running for 53 years at the time. The company also sponsored the NFF Scholar-Athlete Reception and other activities associated with the NFF Annual Awards Dinner.

To promote the achievements of the recipients, Fidelity worked with ESPN to produce a series of short television segments about the 2011 NFF National Scholar-Athlete Class. The segments, which also included a special feature on the recipient of the William V. Campbell Trophy, aired on ESPN's College Football Live on Thursdays from September through early December.

Fidelity Investments has advertised on ABC, YouTube, and Snapchat. The company spent over $100 million on advertising in digital, print, and national TV in the last year. They have also invested in premium ad units and advertised on over 250 different media properties across multiple formats.

Fidelity Investments has aired several TV commercials, including:

• Third Person Investing
• Smooth Transition
• Abuela
• Ranch
• Wealth Anthem
• Different Ways
• Sam and Also Sam
• Red Carpet
• Ryan Miller's Ugly Shirt
• Nate Jones Narration
• A Mindful Approach To Saving
• Meditation
• The Planning Effect: Skiing
• The Planning Effect: Next Chapter
• The Planning Effect: Adventure
• The Planning Effect: Shannon
• The Planning Effect: Mina
• The Planning Effect: Rayna
• The Planning Effect: Restaurant
• Proactive Notifications
• The Planning Effect: Ben on Retirement
• Making the Right Moves Fast
• Zero Commission Trades
• Stocks by the Slice

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