Basic Attention Token (BAT) is an Ethereum-based token that powers Brave Software's blockchain-based digital advertising platform. Users of the Brave browser can choose to view privacy-preserving ads and are rewarded with BAT tokens. Advertisers can deliver targeted ads to maximize engagement and compensate for their campaigns in BAT tokens. BAT seeks to enhance the digital advertising industry by creating a more efficient and fair system for users, advertisers, and publishers. Coinbase, one of the leading cryptocurrency exchanges, has listed BAT for trading on its centralized exchange, making it accessible to a wide range of investors. The project's goal of solving the issue of intrusive online ads, its integration with the Brave browser, and its performance so far make it a potentially attractive investment opportunity.
What You'll Learn
Coinbase's strict inspection
Coinbase is a trusted platform for people and businesses to buy, sell, and manage cryptocurrencies. It offers a wide range of crypto assets for trading, including the Basic Attention Token (BAT). Coinbase provides detailed instructions and a step-by-step guide to make the process of buying crypto easier for its users.
However, Coinbase has faced regulatory scrutiny and legal issues. In June 2023, the Securities and Exchange Commission (SEC) charged Coinbase with operating its crypto asset trading platform as an unregistered national securities exchange, broker, and clearing agency. The SEC's complaint alleged that Coinbase had been unlawfully facilitating the buying and selling of crypto-asset securities since at least 2019, intertwining the services of an exchange, broker, and clearing agency without registering any of those functions as required by law. The SEC's investigation revealed that Coinbase's failure to register deprived investors of significant protections, including routine inspection by the SEC, record-keeping requirements, and safeguards against conflicts of interest.
Coinbase was also charged with the unregistered offer and sale of securities in connection with its staking-as-a-service program. The SEC alleged that Coinbase had been engaging in an unregistered securities offering through this program since 2019, allowing customers to earn profits from "proof of stake" mechanisms without proper registration.
Despite the legal issues, Coinbase remains a popular platform for crypto enthusiasts and investors. It offers a wide range of crypto assets, including BAT, which has its own unique features and use cases. However, it is important for users to carefully consider the risks and conduct thorough research before investing in any crypto asset on Coinbase or any other platform.
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Basic Attention Token's (BAT) goal
Basic Attention Token (BAT) is a blockchain-based digital advertising platform that aims to reward users for their attention while providing advertisers with a better return on their ad spend. The platform is powered by Brave Software's web browser, which allows users to view privacy-preserving ads and receive BAT tokens as compensation. The BAT token is built on the Ethereum blockchain and is designed to be exchanged between users, advertisers, and publishers.
The primary goal of BAT is to create a more efficient and fair system for digital advertising. By using blockchain technology, BAT seeks to address the issues faced by users, publishers, and advertisers in the current digital advertising landscape. Users are often inundated with ads and trackers, and are subjected to aggressive and powerful malware. Publishers have seen their ad revenues decline as platforms like Google and Meta drive down the price of information while taking a large cut of advertising revenue. Advertisers, on the other hand, lack sufficient targeting methods and information due to platform monopolization.
BAT aims to improve the digital advertising experience for all stakeholders. Users will receive BAT tokens as compensation for viewing ads, contributing to a new form of attention economy. Publishers will benefit from new sources of revenue, as they will be rewarded for user attention with BAT tokens. The more efficient their content is at generating sustained user attention, the greater their revenue will be. Advertisers will be able to maximize engagement and reduce losses due to ad fraud by delivering targeted ads to users. They will also have access to anonymous user attention data to assist with targeting and fraud reduction.
Overall, the goal of Basic Attention Token is to revolutionize the digital advertising industry by creating a more efficient, secure, and fair system that benefits users, publishers, and advertisers alike.
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Brave web browser
Brave is a free and open-source web browser developed by Brave Software, Inc. It is based on the Chromium web browser and is available on most platforms, including Windows, macOS, Linux, Android, and iOS. Brave is a privacy-focused browser that blocks most advertisements and website trackers by default. It also offers a built-in VPN and ad-blocker, further enhancing user privacy and security. Brave's default search engine, Brave Search, is a private and independent search engine that does not track users, their searches, or clicks.
A key feature of Brave is the Brave Rewards program, which is based on Basic Attention Tokens (BAT), a cryptocurrency token. Users can opt to view privacy-preserving ads and receive BAT as compensation. These tokens can be kept as any other cryptocurrency asset or used to tip content creators and publishers. Brave's business model involves sharing ad revenue with users and taking a cut of publisher and user ads.
As of July 2024, Brave reported more than 68.2 million monthly active users and 28.5 million daily active users. The browser has received praise for its privacy features and performance, with some considering it the best privacy browser. However, it has also faced criticism for its ad-replacement model and other controversial practices.
Regarding Basic Attention Token (BAT) as an investment, it is currently available for trading on Coinbase Wallet and can be purchased directly on Coinbase's centralized exchange. The price of BAT has experienced fluctuations, with recent data showing a decrease in the hourly, daily, and weekly prices. As with any investment, there are risks involved, and it is essential to do your own research and carefully consider your financial situation before investing.
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BAT's performance
Basic Attention Token (BAT) is a digital advertising token that operates on the Ethereum blockchain. It is an Ethereum-based token that powers Brave Software's blockchain-based digital advertising platform. The token seeks to establish a new system for digital advertising where users, advertisers, and publishers are compensated for their participation.
BAT's current price is $0.24 per token, with a 24-hour trading volume of $10.44 million. While the price has decreased by 0.34% in the last hour and 3.40% in the past 24 hours, it has increased by 4.47% in the past week. The token is currently valued at 87.80% below its all-time high of $1.94, which was the highest price paid for BAT since its launch.
The project's goal of solving the issue of intrusive online ads and its integration with the popular Brave web browser have contributed to its success. Brave has millions of users and is known for its speed, open-source nature, ad-blocking capabilities, privacy protection, and user rewards.
BAT's strong performance, combined with its unique value proposition and established partnerships, make it an attractive investment opportunity.
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Coinbase Wallet
One of the key features of the Coinbase Wallet is that it gives you control over your crypto, keys, and data. You can safely store your crypto and NFTs, knowing that your private keys are stored on your device using Secure Element technology. Coinbase never has access to your funds, ensuring that you remain in total control.
The wallet also provides access to DeFi liquidity pools, decentralized exchanges, and DAOs, enabling you to earn yield, grow your NFT collection, and participate in web3 projects.
Additionally, Coinbase Wallet offers an easy way to fund your wallet with support for buying crypto using a bank account, local payment methods, or card payments in over 130 countries.
In terms of security, Coinbase Wallet employs industry-leading measures to keep your digital assets safe. It also supports cloud backups of your recovery phrase to help prevent the loss of your assets if your device is lost or your recovery phrase is misplaced.
Overall, Coinbase Wallet provides a secure and user-friendly gateway to the world of crypto, NFTs, and decentralized finance, empowering you to explore and utilize your digital assets with confidence.
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Frequently asked questions
BAT is an Ethereum token that powers Brave Software's blockchain-based digital advertising platform. Internet users who browse the web using Brave's free web browser can choose to replace the ads they see with ads on Brave's ad network. Users then receive BAT from advertisers as compensation for their attention.
BAT has a goal to solve the issue of online ads, which are often annoying, irrelevant, and intrusive. The project uses its technology to solve this problem by blocking ads unless users decide to interact with them. When that happens, you get rewarded for participation with BAT tokens, which you can spend later on.
You can buy BAT on Coinbase's centralized exchange. First, create a Coinbase account and add a payment method. Then, select Basic Attention Token from the list of assets and enter the amount you want to buy. Finally, finalize your purchase.
The current price of BAT is $0.24 per BAT, although it has been as high as $1.94 in the past.