Fisher's Comments: Impact On Investment Performance?

Fisher Investments is a fee-only investment advisory firm founded by Ken Fisher in 1979. The company offers personalised asset allocation and an active approach to money management, creating unique investment mixes for each client. Fisher Investments has a minimum investment requirement of $500,000 and charges an assets under management (AUM) fee ranging from 1% to 1.5% per year, depending on the size of the client's portfolio. The firm has received mixed reviews, with some praising its customer service and performance, while others criticise its high fees, poor returns, and aggressive advertising.

Fisher's marketing tactics

Fisher Investments has a massive marketing budget and is very good at marketing, with its ads coming across really well. The firm targets high-net-worth individuals with little to no investment experience and a large amount of investable assets.

The firm's marketing strategy involves creating a brand that is positioned very positively in the eyes of its target audience. Fisher Investments' marketing is so good that it has been described as a "marketing machine" and a "marketing firm". The firm's marketing budget is described as "massive", and it has been said that no financial advisor that advertises on TV has a business model that can effectively create the most customised solutions for its clients.

The firm's marketing strategy seems to be working, as it has over 135,000 clients and manages over $205 billion in assets. However, some people have criticised the firm's marketing tactics, with one person saying that they received unsolicited marketing spam from the firm, and another saying that the firm's marketing is misleading.

Fisher's fees

Fisher Investments is a fee-only firm, which means it makes money by charging a percentage fee based on the total assets it manages on a client's behalf. The fee structure is as follows:

• 1.5% for clients with less than $500,000
• 1.25% for the first $1 million
• 1.125% for the next $4 million
• 1% for assets over $5 million

These fees are considered high, and some people may find them unjustified. However, Fisher Investments provides ongoing support and customises investment portfolios for its clients, which may make the fees worth it for some.

In addition to the management fee, clients are also charged between $7 and $10 per trade, which is a pass-through commission that goes to the broker.

Fisher Investments does not offer a brokerage platform, so clients cannot make their own trades. The firm also does not hold client investments, instead outsourcing this to an external custodian.

Fisher's investment philosophy

Ken Fisher, the founder of Fisher Investments, is a well-known investor and author who has penned several bestselling books on finance. Fisher Investments, founded in 1979, is an investment advisory firm that offers portfolio management and financial planning services to wealthy investors. The firm has a stated goal of helping clients achieve their investment objectives with tailored solutions, a high degree of care, and a transparent fee structure.

Fisher Investments' investment philosophy is centred around providing three key offerings to its clients: personalised service, a portfolio tailored to their goals, and an asset management approach based on its investment philosophy. The firm starts by assessing each client's current financial situation and goals, and then creates an investment strategy based on their age, risk tolerance, current needs, and future objectives. The investment strategy typically comprises stocks, bonds, or other securities.

Fisher Investments takes an active management approach to the markets. Its Investment Policy Committee (IPC) monitors economic conditions and market sentiment to regularly devise new investment strategies and update existing ones. For instance, if the IPC determines that international equities are undervalued, it may decide to tilt its growth strategies towards stocks outside the US.

While Fisher Investments does not publicly disclose the returns on its strategies, it is known for its high investment management fees, which range from 1% to 1.5% of the total assets under management. The firm has been criticised for its marketing tactics, aggressive advertising, high fees, and poor investment returns. However, it continues to manage over $205 billion in assets for more than 135,000 clients worldwide.

Fisher's performance

Fisher Investments is a fee-only investment advisory firm founded by Ken Fisher in 1979. It offers portfolio management and financial planning services to wealthy investors, with a minimum portfolio requirement of $500,000. The firm designs and manages customised investment portfolios for its clients, charging an assets under management (AUM) fee that ranges from 1% to 1.5% per year, depending on the portfolio size. While Fisher Investments does not offer brokerage services, it provides ongoing support and excellent educational resources to its clients.

The firm has received mixed reviews from its clients. Some praise the company for its customer service, proactive approach, and performance that surpasses the S&P 500. However, others criticise Fisher Investments for its high fees, poor returns, and aggressive advertising. The company's marketing budget is massive, and it targets middle-aged retirees with limited investment experience.

The investment strategies at Fisher Investments are devised and actively managed by its Investment Policy Committee (IPC), which includes Ken Fisher. The IPC monitors economic conditions and market sentiment to devise new investment strategies and update existing ones. While the firm does not publicly disclose its strategies' returns, it has been criticised for misleading performance sales tactics and for putting clients into high-priced, high-risk portfolios.

Fisher Investments has also received reviews from people who worked there or considered working there. Some praise the company for its benefits, training programs, work-life balance, and career opportunities. However, others criticise the company for its management, lack of work-from-home options, outdated technology, poor communication, and limited opportunities for career growth.

Fisher's customer service

Fishers Customer Service

Fisher Investments offers portfolio management and financial planning for wealthy investors. The company has a minimum requirement of $500,000 of investable assets and charges an assets under management (AUM) fee to run your portfolio. The fee is based on a percentage of the total amount invested and ranges from 1% to 1.5% depending on the size of the portfolio.

Fisher Investments provides good customer service, including in-person support at its 10 U.S. locations. Clients are matched with an investment advisor who helps set up an account with a custodian, such as Schwab or Fidelity, and manages the portfolio to meet the client's financial goals.

Reviews of Fisher Investments' customer service are mixed. Some clients appreciate the proactive and quick support provided by their investment advisors, while others complain about high fees, poor returns, and aggressive marketing tactics. There are also reports of frequent changes in advisors, which can be frustrating for clients.

Former employees have shared similar sentiments, with some praising the company's benefits, training programs, and work-life balance. However, others have criticised the company's culture, management, and lack of career development opportunities.

Overall, while Fisher Investments offers good customer service in terms of investment advice and portfolio management, there are some concerns about the fees, returns, and employee experiences, which may impact the overall customer experience.

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