Unveiling The Secrets To Buying Investment Jewelry

Buying jewellery as an investment is a complex process, but if you know what you're doing, it can be one of the strongest investments you can make. It's important to do your research and consult experts in the field, but here are some general tips to get you started.

Firstly, only buy from specialised stores with a good reputation and a detailed consultation process. The seller's seriousness, references, and expertise are crucial, as inauthentic pieces are common. Look for customer reviews on genuine review sites and check for an Assay Assured certificate or listing.

Secondly, buy pieces you genuinely like and would want to wear or gift. This is not a purely financial investment; the individual beauty of the jewellery is essential.

Thirdly, opt for high-quality, genuine jewellery with precious metals like gold, platinum, or silver, and precious or semi-precious stones. Gold, in particular, is a good choice due to its rarity and value stability. However, be wary of jewellery with new diamonds as these lose over 50% of their value as soon as you leave the store. Instead, consider second-hand diamond jewellery, which can offer significant savings.

Finally, always get an independent appraisal of the jewellery's worth and insure your investment.

Buy from specialised stores

When buying investment jewellery, it is crucial to ensure that you are purchasing from a specialised store with a good reputation. Here are some tips to help you buy from specialised stores:

• Check the seller's expertise and reputation: When investing in jewellery, it is essential to deal with a reputable and knowledgeable seller. This could be a skilled jeweller, goldsmith, or designer. Before making a purchase, it is advisable to have a detailed consultation with the seller to ask questions and understand their background and the value of the jewellery.
• Look for specialised stores with a good track record: Research and select specialised stores with a proven track record in the industry. Check for customer reviews on genuine review websites like Trustpilot. This will help you identify trustworthy online jewellers.
• Ensure the store offers returns: It is always recommended to buy from a jeweller that provides a returns policy. This gives you the option to return the item if it does not meet your expectations or if you change your mind.
• Appraisal and certification: Opt for specialised stores that offer professional appraisals upon purchase. This will help you understand the value of the jewellery piece and determine if it is a worthwhile investment. Additionally, ensure that the jewellery comes with the necessary certificates to authenticate its quality and specifications.
• Insurance: Consider buying from specialised stores that provide insurance options for your investment jewellery. This will protect your assets in case of any unforeseen events during the investment period.
• Avoid new diamonds: It is generally advised to avoid buying new jewellery with diamonds as an investment. Diamonds tend to lose a significant portion of their value as soon as you leave the jewellery store. Instead, look for pre-owned diamond jewellery, such as antique or vintage pieces, which can offer better investment opportunities.

Only buy pieces you like

When investing in jewelry, it's important to remember that it's not just about the monetary value. The individual beauty of a piece of jewelry is crucial, just like a work of art. It's essential to buy a piece of jewelry that you genuinely like and would want to wear or give as a gift. This is because investing in jewelry is not merely about financial gain; it's also an emotional decision.

When you choose a piece of jewelry that speaks to you, it becomes a more meaningful investment. You can take pleasure in wearing it or displaying it as part of your collection. Additionally, if you opt for a piece that aligns with your taste and style, you're more likely to take good care of it, ensuring its longevity.

Another advantage of buying jewelry that appeals to your personal taste is that it can become a cherished heirloom. You can pass it down to your children or grandchildren, adding to its sentimental value. This aspect of jewelry as a legacy is often overlooked but can be incredibly meaningful for families.

Moreover, when you buy a piece of jewelry that you like, you're more likely to be patient and diligent in your research. You'll take the time to learn about the different options, compare prices, and seek expert advice. This due diligence will help you make a more informed and satisfying investment decision.

In conclusion, when investing in jewelry, it's crucial to consider your personal taste and only buy pieces that you genuinely like and connect with. This approach will add a layer of emotional value to your investment and ensure that your purchase brings you joy, regardless of its financial returns.

Opt for gold, platinum or precious stones

When it comes to investing in jewellery, it's important to opt for pieces that include gold, platinum, or precious stones. These materials are generally stable in value and are sought-after by buyers.

Gold is a great investment option as it is durable, malleable, and able to conduct heat and electricity. Its value is determined by the market 24/7 and is influenced by supply and demand. The higher the gold content, the higher the quality, so opt for at least 14-karat gold jewellery.

Platinum is rarer than gold and is in high demand for industrial use, making it a good investment choice. Its value is influenced by geopolitical conditions in countries where mining takes place, as well as supply and demand.

Precious stones like diamonds, sapphires, rubies, and emeralds are also good investment pieces as they are rare and tend to increase in value over time. When investing in precious stones, it's important to consider their colour, clarity, and carat weight.

When investing in jewellery with gold, platinum, or precious stones, it's crucial to buy from specialised stores with reputable sellers and always ask for certificates to ensure the authenticity and quality of the piece.

Choose high-quality jewellery

When it comes to buying investment jewellery, it's important to focus on quality. Here are some tips to help you choose high-quality jewellery pieces:

• Materials matter: Opt for precious metals such as gold, platinum, or silver. The more expensive the metal, the higher the value of the jewellery. Gold, in particular, is a good investment as it maintains its value over time. Look for higher carat numbers, as these indicate higher gold content and, consequently, higher value.
• Go for genuine gemstones: Diamonds, coloured gemstones (such as sapphires, rubies, emeralds), and rare gemstones are a good investment. They hold their value and even increase in value over time. When investing in gemstone jewellery, ensure that the stones are of good quality and that you receive the appropriate certifications and grading reports.
• Buy from specialised stores: Do your research and only buy from reputable jewellers, goldsmiths, or designers. Check the seller's expertise, seriousness, and references. A good jeweller should offer a detailed consultation and be able to answer any questions you have about the jewellery's background, value calculation, and any other concerns.
• Look for unique or antique pieces: Jewellery from famous brands, individually crafted pieces, or antique jewellery can be good investments. These types of pieces may gain collector's value over time, especially if they are unique or feature renowned designers.
• Consider the craftsmanship: Well-crafted jewellery will last longer and retain its value. Look for pieces with attention to detail and high-quality finishes.
• Compare and get a second opinion: Don't be afraid to shop around and get a second opinion. Compare prices, quality, and the expertise of different jewellers. This will help you make a more informed decision and ensure you are getting a good deal.
• Ask questions: Don't hesitate to ask the seller questions about the jewellery. Find out where the piece was made, who created it, what quality of diamonds or gemstones were used, whether the gemstones have been treated, their country of origin, and if there is a certificate of authenticity.

Remember, when investing in jewellery, it's crucial to focus on quality and do your research to ensure you are making a wise investment that will retain or increase in value over time.

Get a second opinion

Getting a second opinion is always a good idea when it comes to investment jewellery. This is especially important when dealing with custom-created jewellery or gemstones, which can be challenging to value accurately. Here are some tips to help you get a second opinion and make an informed decision:

• Consult multiple jewellers or experts: Don't hesitate to visit different jewellers or seek advice from multiple experts in the field. By doing so, you can compare opinions and gain a more comprehensive understanding of the piece's value.
• Research and compare: Conduct your own research to cross-reference the information provided by the seller. Look for similar pieces online, especially if they are precious metals with appropriate fineness and weight, or diamonds, as these are easier to compare and value.
• Seek out independent gemological laboratories: Consider getting a certificate from an independent gemological laboratory for particularly valuable pieces. This will provide you with detailed criteria about the jewellery, including the fineness of the precious metal, gemstone carat weight, and any treatments.
• Get a "house certificate": If an independent certificate is not possible or too expensive, request a "house certificate" from the seller. This should include detailed criteria about the jewellery, such as metal fineness, gemstone specifications, and any treatments.
• Consult with a jewellery expert: Before making any investment, it is always advisable to consult a jewellery expert who can advise you on the piece's value and authenticity. Pay them for their time and ensure that you have all the information you need to make an informed decision.
• Understand the market: Educate yourself about the jewellery market and the specific type of jewellery you are interested in. Read articles, books, and blogs written by certified jewellery experts. Stay up to date with market trends and fluctuations to make more informed investment decisions.

Remember, getting a second opinion will give you confidence and peace of mind when making a significant investment decision. It is worth taking the time to do your research and consult with multiple sources to ensure you are getting a fair deal.

Frequently asked questions