Fidelity Investments Commercial: What's The Song?

Over the years, Fidelity Investments has featured several songs in its commercials. These include If You Leave by Orchestral Manoeuvres In the Dark, RockIt by Herbie Hancock, Saved by Zero by The Fixx, Better Things by The Kinks, and A Message to You Rudy by The Specials.

'Retirement Score' by The Specials

The song in the Fidelity Investments commercial is "A Message to You Rudy" by The Specials. The commercial, titled "Retirement Score", features a first-person perspective of various devices such as phones, watches, tablets, and refrigerators that keep people informed. The commercial promotes the new Fidelity retirement score, which helps people stay on top of their finances.

The Specials are an English band formed in Coventry in 1977. They are known for their blend of ska, rocksteady, and punk music, and their lyrics often address social and political issues. "A Message to You Rudy" is one of their most popular songs and was released in 1979 as a single from their self-titled debut album, "The Specials". The song is a cover of a Jamaican song, "A Message to You, Rudy", by Dandy Livingstone, which was released in 1967.

The Specials' version of the song features a lively ska beat and a memorable horn section. The lyrics are a message of warning and advice from a father to his son, Rudy, urging him to be careful and make wise choices. The song's upbeat sound and positive message have made it a favourite among fans and it has been featured in several films and television shows.

The use of the song in the Fidelity Investments commercial is an interesting choice, as it aligns with the message of taking control and staying informed about one's financial future. The song's upbeat and energetic tone also adds a sense of positivity and motivation to the commercial, encouraging viewers to take action and plan for their retirement.

'On the Right Path' by The Kinks

The song in the 2019 Fidelity Investments commercial is "On the Right Path" by The Kinks. The advert features a green ribbon winding its way along a city sidewalk, with people going about their daily lives, including biking and walking their dogs. The advert conveys the message that it can be challenging to know if you are making the right financial decisions, and that is why Fidelity Investments is there to help you prepare for the future and whatever life may bring. The company wants to ensure that you can keep moving forward with confidence.

The Kinks were an English rock band formed in the 1960s, who enjoyed success with hit songs such as "You Really Got Me", "All Day and All of the Night", and "Lola". The band consisted of Ray Davies (lead vocals, rhythm guitar), Dave Davies (lead guitar, vocals), Pete Quaife (bass guitar, vocals), and Mick Avory (drums). They are regarded as one of the most influential rock bands of their era, with a unique sound and style that blended rock, pop, and British music hall influences.

"On the Right Path" is an appropriate choice for the Fidelity Investments commercial as the song's lyrics speak to staying focused and making the right choices in life. The song encourages listeners to keep moving forward, no matter the challenges they face, which aligns with the message of financial security and planning for the future conveyed in the advert. The upbeat and optimistic tone of the song also adds a positive feel to the commercial.

The use of music in advertising is a powerful tool to enhance the impact of a campaign. The choice of "On the Right Path" by The Kinks not only complements the visual narrative of the advert but also reinforces the key message of making informed financial decisions with the guidance of Fidelity Investments. By associating their brand with a well-known and respected band like The Kinks, Fidelity Investments can also create a sense of trust and reliability in potential customers.

'Redefining Value' by The Fixx

The song "Redefining Value" by The Fixx was featured in a Fidelity Investments TV commercial. The Fixx are a rock band from London, England, founded in 1979. The band has had several hits over the years, including "One Thing Leads to Another", "Saved by Zero", "Are We Ourselves?", and "Secret Separation", all of which charted in the top 20 of the Billboard Hot 100. They have also had success on the Mainstream Rock charts with songs like "Red Skies", "Stand or Fall", and "Driven Out".

The Fixx was formed by college friends Cy Curnin and Adam Woods, who were later joined by keyboardist Rupert Greenall, guitarist Tony McGrail, and bassist Russell Mckenzie. The band has gone through several lineup changes over the years, but the current members include Curnin on vocals, Woods on drums, Greenall on keyboards, Jamie West-Oram on guitar, and Dan K. Brown on bass.

"Redefining Value" is not one of The Fixx's most well-known songs, but it is likely that its message of saving and investing resonated with the themes of the Fidelity Investments commercial. The song may have been chosen to encourage viewers to consider their financial plans and take control of their investments with the help of Fidelity's services.

The Fixx's music has been featured in other films and media, such as the song "Deeper and Deeper" in the 1984 film Streets of Fire, and their song "A Letter to Both Sides" in the film Fletch. The band has released several albums, including their most recent, "Every Five Seconds", which came out in 2022, and they continue to tour and perform their classic hits and new music.

'Decision Tech' by Herbie Hancock

The song featured in the Fidelity Investments commercial is "RockIt" by Herbie Hancock. The commercial, titled 'Decision Tech', showcases the company's technology that helps users invest and trade more intelligently. It highlights features such as special stock screening and real-time insights within a customized view. The investment firm also promotes no minimums when opening a brokerage account.

Herbie Hancock is a renowned American pianist and composer, known for his innovative contributions to jazz and funk music. "RockIt" is one of his signature songs and is recognized for its experimental sound, incorporating elements of jazz, funk, and electronic music. The song was released in 1983 on Hancock's album "Future Shock" and became a landmark recording in the evolution of jazz-funk and electronic music.

The use of "RockIt" in the Fidelity Investments commercial adds an energetic and dynamic vibe to the advertisement. The song's upbeat rhythm and distinctive synth sounds create a memorable and attention-grabbing backdrop for the commercial's visuals and message. Hancock's music has been featured in various commercials and films, influencing and inspiring generations of musicians and audiences alike.

The 'Decision Tech' commercial by Fidelity Investments effectively utilizes Herbie Hancock's "RockIt" to showcase their innovative technological capabilities in the investment realm. By pairing the song with their services, the company conveys a sense of modernity, energy, and a forward-thinking approach to finance, resonating with audiences who seek tech-savvy solutions for their investment needs.

'Clarity at Every Step' by Orchestral Manoeuvres in the Dark

Orchestral Manoeuvres in the Dark (OMD) is an English electronic band formed on the Wirral, Merseyside, in 1978. The band consists of founding duo and principal songwriters Andy McCluskey (vocals, bass guitar) and Paul Humphreys (keyboards, vocals), along with Martin Cooper (keyboards, saxophone) and Stuart Kershaw (drums).

Fidelity Investments' commercial, 'Clarity at Every Step', features the song 'If You Leave' by OMD. The commercial conveys the message that it is easy to move forward when you have a clear plan for the future, particularly for retirement, without any extra fees. The song 'If You Leave' was also featured in the 1986 film Pretty in Pink.

OMD is regarded as a pioneer of electronic music, combining an experimental, minimalist ethos with pop sensibilities. They became key figures in the emergence of synth-pop and introduced the "synth duo" format to British popular music. The band has achieved 14 top-20 entries on the UK Albums Chart and global sales of 40 million records.

In the commercial, Bashirrah Creswell plays the woman on the cliff with her husband, while Jon Maxwell is the dad walking through the airport, and Shannon Stone is the mom walking through the airport.

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