Rich People's Investment Secrets

where are rich people investing

Rich people are investing in a variety of assets, including stocks, bonds, real estate, and alternative investments such as hedge funds and private equity. They also tend to seek professional financial advice and focus on investing in profitable companies with high expected returns and low risk. During times of market volatility, the wealthy have been observed to actively trade stocks, taking advantage of lower prices to purchase equities. Additionally, they invest in themselves through accelerated learning, mentorship, and building relationships with like-minded individuals.

Characteristics Values
Equities 53% of assets
Bonds 15% of assets
Cash 11% of assets
CDs/money market funds 9% of assets
Real estate 6% of assets
Mega-cap tech stocks N/A
Fixed income 17.1% of portfolios
Hedge funds N/A
Private equity N/A

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Equities

The ultra-wealthy tend to have a diverse range of investments, and equities are just one part of their portfolios. Other investments include commercial property, bonds, private equity/venture capital, and "investments of passion" like art, cars, and wine.

It's worth noting that while equities are a significant part of the ultra-wealthy's portfolios, most rich people did not build their wealth through stocks. According to a scientific study published in Germany in 2012, only 2.4% of 472 millionaires surveyed built their wealth with stock investments. Similarly, a survey of 733 millionaires in the US by Thomas Stanley found that only 12% said stocks were an important factor in their financial success.

Instead, most rich people built their wealth as entrepreneurs, self-employed professionals, or senior managers. However, equities are still an important part of maintaining and growing wealth, and the ultra-wealthy tend to have a good understanding of investing basics and know how to take calculated risks.

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Bonds

Ultra-high-net-worth individuals (UHNWIs) are defined as those with net worths of at least $30 million. While a large part of the wealth these billionaires hold is tied up in the stock market, they don't typically keep all their wealth in one place. UHNWIs understand the importance of portfolio diversification to reduce risk and protect their wealth.

One such way to diversify is through investing in bonds. Bonds are a form of debt security, or IOU, where the investor loans a sum of money (the principal) to a company or government for a set period of time. In return, the borrower promises to pay the investor a specified rate of interest during the life of the bond and to repay the principal when the bond reaches maturity.

There are two main ways that investors make money from bonds:

  • Coupon-paying bonds: These pay a pre-determined amount of interest, usually twice a year, until the date the bond matures.
  • Zero-coupon bonds: These pay no interest until maturity. They are bought at a discount from their face value, and the investor receives the full face value when the bond matures.
  • Corporate bonds: These are debt securities issued by private and public corporations. They can be further divided into investment-grade (lower risk) and high-yield (higher risk) bonds.
  • Municipal bonds ("munis"): These are issued by states, cities, counties, and other government entities. They are generally exempt from federal taxes and often exempt from state and local taxes, making them attractive to wealthy investors.
  • U.S. Treasuries: These are issued by the U.S. Department of the Treasury on behalf of the U.S. government and are considered a safe and popular investment. Examples include Treasury Bills, Notes, and Bonds.
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Real estate

According to research, 27% of the wealth of ultra-high net worth individuals (UHNWIs) is locked in property investments, while investment in equities accounts for 23%. This may be due to the fact that real estate provides a more stable investment with less risk of significant losses, as evidenced by its resilience during the 2008 financial crisis.

The global economic crisis has negatively impacted the real estate industry in recent years, with the global commercial real estate industry revenue projected to drop to $4.3 trillion by the end of 2023. However, the luxury real estate market is expected to improve, with almost 19% of UHNWIs planning to invest directly in income-producing properties.

When it comes to real estate investments, the rich have a variety of preferences. Some invest in countries where they have business interests, while others buy properties for their children's education or to secure permanent residency. The third group of rich investors focuses on luxury properties across prime locations worldwide to diversify their portfolios.

In terms of locations, New York, Los Angeles, London, and Dubai are popular choices for the ultra-rich. Additionally, cities like Manila, Cape Town, and Vancouver have seen significant increases in luxury real estate prices, indicating a growing interest from wealthy individuals.

Leverage is another advantage of real estate investment. Investors can leverage the resources of others by getting mortgages, partnering with investors, or using other people's money (OPM) to buy properties. This allows them to build wealth faster and take on larger projects.

In conclusion, real estate is a popular investment choice for the rich due to its stability, potential for wealth accumulation, and the ability to leverage resources. It offers a way to diversify portfolios, hedge against inflation, and generate passive income while also serving as a symbol of power and wealth.

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Tech stocks

Billionaire investors are increasingly investing in mega-cap tech stocks, and with good reason. Tech stocks have been delivering impressive returns, and the sector is vast, with many opportunities for growth.

Some of the top tech stocks that investors are considering include:

Amazon.com (AMZN)

Amazon is the leading online retailer and provider of cloud computing infrastructure. It has been a popular choice for investors, especially during the COVID-19 pandemic, when it benefited from booming e-commerce sales and saw record profits. However, in 2022, Amazon faced challenges due to overspending on its e-commerce capacity and a slowdown in its cloud computing business.

Microsoft (MSFT)

Microsoft is a dominant software company known for its Windows operating system and Office productivity software. It is also the second-largest provider of cloud infrastructure. Microsoft has been a long-term holding for many investors, and its stock has produced solid returns over the years. The company is now betting big on artificial intelligence.

Apple (AAPL)

Apple, known for its loyal customer base and diverse array of services, has been a strong performer in the tech sector. Its products include the iPhone, iPad, and Mac computers.

Intel (INTC)

Intel is a leading semiconductor company that designs and manufactures central processing units (CPUs) and specialty chips for artificial intelligence. Intel has been investing heavily in its manufacturing capacity but has faced challenges due to a decline in the PC market.

Netflix (NFLX)

Netflix is the top dog in the video streaming industry, spending billions annually on content to maintain its subscriber base. However, increased competition and subscriber losses in North America have put the company on the defensive.

Meta Platforms (META)

Meta, formerly known as Facebook, is the largest social media company, with over 2 billion daily active users across its platforms. The company has been investing heavily in its metaverse vision and artificial intelligence projects.

Alphabet (GOOG) (GOOGL)

Alphabet, the parent company of Google and Android, has been a strong performer in the tech sector. However, its revenue growth slowed in 2022, and its core advertising business is facing challenges due to the economic downturn and competition from AI-powered services.

Nvidia (NVDA)

Nvidia is a GPU designer and manufacturer that powers most of the world's supercomputers. The company has been riding the wave of generative AI, with revenue surging by 85% in the first nine months of fiscal 2024.

Palantir Technologies (PLTR)

Palantir is a software company that uses AI to create data analysis platforms for a wide range of clients, including government agencies and financial firms. The company has been profitable for four consecutive quarters and has seen a strong increase in revenue and customer count.

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Mentorship

Kim justified his investment in paid mentorship by emphasising the results-driven nature of the client-business relationship. He compared it to hiring a highly regarded basketball coach for an NBA team, where the incentives for success are aligned. In contrast, he viewed free mentorship as a "crapshoot," with varying levels of effectiveness. By paying for mentorship, Kim gained access to successful individuals who were more forthcoming about their path to success. He also benefited from their willingness to introduce him to their network of influential people.

Kim's mentors provided critical business lessons that aligned with his goal of expediting his learning process. For example, Cardone taught him about the importance of swift execution, Lopez emphasised understanding human psychology, Jain highlighted the value of humility, and John reminded him about hustling and a strong work ethic. These mentorship sessions took various forms, including one-on-one coaching, conferences, exclusive networking events, and small roundtable brainstorms.

Kim's mentors not only imparted valuable knowledge but also held him accountable, shared new business growth strategies, and revealed their early mistakes. This allowed Kim to learn from their experiences and make more informed decisions. Additionally, the mentors introduced him to other highly successful people, expanding his network and providing access to new opportunities. As a result, Kim's investment in mentorship played a crucial role in his financial success and personal growth.

While paid mentorship can offer certain advantages, it is important to recognise that free mentorship can also be valuable. As Jason and Jodi Womack, executive coaches and authors, define it, a mentor is simply someone with relevant experience who is willing to teach what they know. This can be through in-person interactions or by learning from their work. Seeking mentors within one's existing network, such as a boss, colleague, or teacher, can provide valuable guidance without the financial investment of paid programmes.

Frequently asked questions

Billionaires are investing in mega-cap tech stocks, with Microsoft being a popular choice. They are also investing in bonds, real estate, fixed income, cash, and stocks.

Rich people also invest in themselves through accelerated learning, personal coaching, mentorship, and building relationships. They read books, take online courses, and attend conferences to increase their knowledge and network with others.

Rich investors listen to financial advisors, ignore irrelevant noise, don't worry about their peers, and remain calm during turbulent times. They are confident in their knowledge and instincts and focus on the most profitable companies when picking stocks.

Weight your portfolio heavily towards equities while keeping a smaller portion in more liquid, less volatile assets. Ignore hot tips, don't panic during a crisis, and focus on a few profitable companies that you know well.

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