Kickstarter: Why People Invest In Ideas

People invest in Kickstarter projects for a variety of reasons. Kickstarter investors, also known as 'backers', are often tech enthusiasts, small-time investors, or interested buyers who want to pre-buy a product. They may also be intrigued by the project and want to help bring it to life. Investment amounts can range from $10 to $1,000, and backers do not make money or earn profits from the company's shares. Instead, they receive rewards such as discounts, exclusive memberships, souvenirs, or free products. Backers also have the opportunity to vote on projects, offer feedback, and influence the final product. Additionally, they can benefit from word-of-mouth marketing and collaborate with other backers to generate more funding. However, investing in Kickstarter campaigns comes with risks, as backers may not get their money back if the project fails to meet its funding goals.

To pre-buy a product at a discounted rate

People invest in Kickstarter projects for a variety of reasons, one of the most common being to pre-buy a product at a discounted rate. Kickstarter investors, also known as 'backers', pledge money to support projects they are interested in and are often tech enthusiasts, small-time investors, or interested buyers.

Backers can pledge as little as $10 or as much as $1,000 to a project, depending on the milestones and funding goals set by the creator. In return, they may receive rewards and perks such as discounts, exclusive memberships, souvenirs, or free products. For example, a backer may pledge $150 towards a smartwatch, which is a discounted price compared to the mainstream market. This way, backers get access to the product at its earliest stage and at the most economical price.

Kickstarter's model is unique in that it is not equity crowdfunding, meaning backers do not make money or earn profits from the company's shares. Instead, they receive rewards and perks for their support. It is important to note that backers do not get their money back if a project fails to meet its funding goals, as Kickstarter operates on an all-or-nothing model.

To support creators and bring projects to life

People who invest in Kickstarter projects are known as 'backers'. Backers are usually tech enthusiasts, small-time investors, or interested buyers who support Kickstarter projects with the intention of pre-buying. They pledge money to help creators bring a project to life and receive rewards in return for their pledge amount.

Backers can pledge as little as $10 or as much as $1,000, depending on the milestones and funding goals set by the project creator. Backers are motivated by the opportunity to pre-buy a product at a discounted price, as well as the chance to be part of an exciting project and help bring it to life.

Unlike equity crowdfunding, backers do not make money or earn profits from their investment. Instead, they receive rewards such as discounts, exclusive memberships, souvenirs, or the finished product. Backers also benefit from being able to see the project before its release and having the opportunity to vote on project features, ensuring that the final product meets their expectations.

By investing in a Kickstarter project, backers are taking a risk as they are not guaranteed to get their money back. However, they are supporting creators and helping to bring projects to life, which can be a rewarding experience in itself.

To receive rewards and perks

People invest in Kickstarter projects for a variety of reasons, including the opportunity to receive rewards and perks such as discounts, exclusive memberships, souvenirs, or free products.

Kickstarter investors, or "backers", are typically tech enthusiasts, small-time investors, or interested buyers who support projects that align with their personal preferences and interests. They do not invest to make money or earn profits, as Kickstarter's model does not allow backers to profit from the company's shares. Instead, they may receive non-monetary rewards and perks for their contributions.

For example, backers may have the opportunity to purchase a product at a discounted price before it hits the mainstream market. By pledging an amount set by the project creator, backers can pre-buy or book the project at an early stage, ensuring they get the product at the most economical price. In this way, backers can gain access to exclusive deals and offers that may not be available once the product is widely released.

In addition to discounted prices, backers may also receive other perks such as exclusive memberships or souvenirs. These perks can create a sense of exclusivity and community for backers, fostering a deeper connection to the project and its creators. Backers may also have the chance to vote on project features, influencing the final product and ensuring it meets their expectations.

The rewards and perks offered by Kickstarter projects can vary widely depending on the nature of the project and the creativity of the project creators. Some projects may offer backers access to secret information or exclusive discounts on future projects, while others may provide backers with the opportunity to be among the first to experience a new product or service. The possibility of receiving these rewards and perks can be a strong incentive for people to invest in Kickstarter projects, even without the expectation of financial returns.

To be part of a community of backers

Investing in a Kickstarter project can be an enticing prospect for many, and one of the key reasons for this is the opportunity to be part of a community of backers.

Backers on Kickstarter are those who pledge money to help creators bring their projects to life. These backers are often tech enthusiasts, small-time investors, or interested buyers who support projects that align with their interests. By backing a project, individuals become part of a community of like-minded people who share a passion for the project's success.

Being part of this community offers several advantages. Firstly, backers get a chance to see the project before its official release, which can be exciting and provide a sense of exclusivity. Secondly, being part of the community allows backers to connect with others who may be important for the project's success. Collaborating with other backers can also help gather more funds for the project, benefiting everyone involved.

Additionally, the community aspect provides backers with insights into how the project is being received by others. This can help them assess the project's potential success and make more informed decisions about their investment. It also allows backers to form relationships and connections that could be beneficial beyond the scope of the current project.

The community aspect of Kickstarter investing is a significant draw for backers, as it enhances the overall experience and provides a sense of involvement and connection to the project and its supporters.

To gain access to secret information

Gaining Access to Secret Information

Kickstarter investors, also known as "backers", are people who pledge money to help creators bring a project to life. They are usually tech enthusiasts, small-time investors, or interested buyers who support Kickstarter projects with the intention of pre-buying.

Backers can gain access to secret information about the project they are investing in. This is one of the rewards they can receive in return for their pledge amount.

The amount backers pledge can range from $10 to $1,000, depending on the milestones and funding goals set by the project creator. Backers can choose to pay a discounted price for a product as their pledge amount. For example, they may choose to pay $150 as a pledge amount for a smartwatch, which is lower than the market price.

Kickstarter backers can also vote on projects, offer feedback, and even give money to the developers in return for the finished product. They are rewarded with a percentage of the final product's sales, as well as some special features or perks for pledged funds.

However, it is important to note that backers do not make money or earn profits in the company's shares. They do not receive any monetary returns, and the project creators do not have to pay them back. Instead, backers receive rewards and perks such as discounts, exclusive memberships, souvenirs, or access to secret information.

Therefore, backers who invest in Kickstarter projects may be motivated by the opportunity to gain access to secret information about the project, in addition to other rewards and perks.

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