Fidelity Investments: How Does It Rank Among Competitors?

Fidelity Investments is one of the largest mutual fund companies in the US, offering financial products and services to over 40 million individuals. The company consistently ranks among the best in the industry, and has received recognition from NerdWallet, Forbes, and Comparably. In 2024, it was rated the No. 1 Overall Broker by StockBrokers.com, and was named the Best Broker for Beginning Investors by NerdWallet. Fidelity's CEO, Abigail Johnson, has also been ranked highly by employees, receiving a score of 87 out of 100, placing her first among her competitors.

Fidelity ranks highly for customer service

Fidelity Investments is one of the largest mutual fund companies in the US, offering financial products and services to more than 40 million individuals. The company consistently ranks among the best in the industry for its offerings and customer service.

Fidelity has a strong reputation for its mutual funds, with a large selection of no-transaction-fee funds, including its Zero index funds, which have no expense ratio and no minimum investment requirement. These investor-friendly practices save customers a lot of money. The company also offers a selection of more than 3,300 no-expense-ratio index funds suited to both beginner and active investors.

Fidelity's customer service is highly rated, with 24/7 phone, email, and chat support, as well as support over social media and at physical branches. The company's Online Learning Centre offers a customized experience, using machine learning to surface educational materials that match the customer's investing behaviour.

Fidelity's mobile app, Fidelity Mobile, allows users to manage their individual and workplace accounts, monitor their portfolio, trade securities, input trades for fractional shares, pay bills, access tax forms, and receive customizable alerts, among other features. The app has received solid ratings on Google Play and Apple's App Store.

Fidelity has also been recognized for its customer service by Investor's Business Daily, which gave the company the No. 1 overall rating in all three investing categories of ETF/fund companies, online brokers, and wealth management in 2024. The company was also rated first in Quality, Customer Service, and Confidence in management. These results were based on having the highest Customer Experience Index within the categories composing the survey, as scored by 5,000 respondents.

Overall, Fidelity ranks highly for its customer service, with a range of features and offerings that cater to the needs of both beginner and advanced investors.

It has a high CEO approval rating

Fidelity Investments is one of the largest mutual fund companies in the US, offering financial products and services to over 40 million individuals. The company has a high CEO approval rating, with employees ranking CEO Abigail Johnson 1st out of 6 competitors in a Comparably survey. Abigail Johnson received an approval rating of 87 out of 100, beating Laurence Fink of BlackRock, Penny Pennington of Edward Jones, Thasunda Brown Duckett of TIAA, Walter Bettinger II of Charles Schwab, and Sergio Ermotti of UBS.

Fidelity Investments was founded by Edward Johnson II in 1946 and is still managed by the Johnson family, who own 49% of the company. The remaining 51% is owned by employees. Abigail Johnson was named CEO in 2015, succeeding her father, Edward Johnson III, who had been CEO since 1977.

Fidelity Investments has consistently ranked among the best in the industry, offering a range of financial products and services to meet the diverse needs of its customers. The company has received numerous awards and recognitions for its performance, customer service, and investment options. With a strong reputation, high CEO approval rating, and a focus on meeting the needs of its customers, Fidelity Investments is a trusted and respected name in the financial industry.

It offers a wide range of investment options

Fidelity Investments is a well-rounded brokerage that offers a wide range of investment options. It provides investors with the ability to trade stocks, bonds, mutual funds, ETFs, options, forex and cryptocurrencies such as Bitcoin, Ethereum and Litecoin.

Fidelity also offers access to over 100,000 individual bonds, including corporate, municipal and government bonds. Additionally, investors can choose from more than 3,300 no-transaction-fee mutual funds, with nearly 950 funds carrying expense ratios of 0.50% or less.

Fidelity's mutual fund selection includes the Fidelity Zero index funds, which have no expense ratio or minimum investment requirement. These funds provide investor-friendly options that save customers a significant amount of money.

The company also offers a fractional share purchase program called Stocks by the Slice, allowing investors to buy partial shares of over 7,000 stocks and ETFs for a low commission.

Fidelity's investment options extend to retirement savings accounts such as Roth and traditional IRAs, as well as self-employed retirement plans.

Overall, Fidelity provides a diverse range of investment choices to cater to the needs of both active traders and beginner retirement investors.

It has a highly-rated mobile app

Fidelity Investments is a well-known brokerage platform that offers a highly-rated mobile app. The app is designed to provide users with a high level of functionality and a user-friendly experience. It allows users to manage their individual and workplace accounts, monitor their portfolio, trade securities, access tax forms, and receive customizable alerts. The app also includes a personalized news feed based on the market and the user's holdings, as well as podcasts on finance and the economy.

The Fidelity Mobile app has received solid ratings on Google Play and even better scores on Apple's App Store. It offers a streamlined and simplified experience to support better trading, portfolio monitoring, and research. Users can schedule appointments with their existing Fidelity advisors directly from the app.

In addition to the main Fidelity Mobile app, the company also offers a customized mobile app experience for the Fidelity Youth Account, an investment account designed for teenagers aged 13 to 17. This separate app provides educational resources, articles on investing, and online research tools for young investors.

The app's high ratings and positive user reviews reflect its ease of use, robust features, and ability to meet the needs of both beginner and advanced investors. It is worth noting that while the app is highly rated, Fidelity's overall customer service ranking is lower, with a score of 3.5/5 on one evaluation. However, their app and digital support are still considered strong suits of their business.

It has a strong reputation for its mutual funds

Fidelity Investments is one of the largest mutual fund companies in the US. The company has a strong reputation for its mutual funds and scores well across every funds category.

Fidelity offers a large selection of no-transaction-fee funds, including its Fidelity Zero index funds, which have no expense ratio and no minimum investment requirement. These investor-friendly practices save customers a lot of money. The broker offers around 3,300 mutual funds without a transaction fee, and nearly 950 funds with expense ratios of 0.50% or less.

Fidelity was the first broker to bring to market index funds with absolutely no expense ratio. The company offers four mutual funds without an expense ratio: the Fidelity Zero Total Market Index Fund, the Fidelity Zero International Index Fund, the Fidelity Zero Large Cap Index Fund, and the Fidelity Zero Extended Market Index Fund.

Fidelity also has a strong customer service reputation. The company offers 24/7 phone, email, and live chat support, as well as in-person advice and educational options through a network of over 200 branches.

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